In the near future, Bill Peer, Vice President of Enterprise Architecture at InterContinental Hotels Group, believes...
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you will broadcast your personal preferences via your smartphone and companies like his will tap into that information and use it to provide you with a host of new services.
He already believes that the hotel room of the future will play your favourite song every time you check into a room, will SMS you before you arrive to check you in and will offer access to a virtual desktop stored in the cloud.