CRM

Article (8)

Gartner's five cheap ways to improve your CRM
Analyst firm Gartner offers CIOs five ways to get more out of CRM without massive investments.
Extract more value from CRM
Forrester analyst William Band offers advice on how to get more value from your current CRM systems.
CRM use cases stable, but satisfying customers won't get easier
Gartner says that CRM usage patters will remain the same and prices for the software should fall as SaaS pressures vendors.
Case study: SaaS CRM delivers single sign-on
Learn how a financial services firm blended SaaS CRM existing applications to save time, win new business and generate lovely ROI.
Social applications for the enterprise
SaaS pioneer Salesforce.com has teamed with Facebook to offer "social applications for the enterprise"
Integration competency centers - a new way to improve your integration competence
Integration competency centers can make it much easier to link your applications.
Large firms weigh SaaS as NetSuite goes public
Although investors rejoiced at NetSuite's recent public offering, customers may want to tread carefully, analysts say.
CRM projects fail because users say 'no thanks'
New research shows that about one-third of CRM projects fail. It seems sales reps don't want to use the technology - it's up to you to show them the way.

News (1)

Australian execs apathetic towards social media
New research indicates that Australian companies are ignoring the potential benefits of social media, especially for client-facing communication.

Columns (1)

Do people really understand data warehousing?
A data warehousing initiative shouldn't result in multiple data silos, but too often that's just what happens. The problem, says guest columnist Rick Sherman, is that data warehousing is misunderstood.

Tips (1)

Self-service technologies help companies help themselves
Self-service technologies not only put employees and customers in control, but also reduce costs and lets workers focus on the important things.

Top Talk (1)

Customers' expectations heightened
Can we blame the 'tall poppy syndrome' for encouraging Australian tolerance of shoddy service or defective goods, or was it the 'she'll be right mate' attitudes that pervaded? Either way, society is changing and customer expectations are significantly increasing, reports Alison Higgins-Miller, vice-president Asia Pacific, RightNow Technologies.

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